Mabati Rolling Mills (MRM), a member of Safal Group, has announced the launch of its product warranty aimed at addressing the growing menace of substandard goods and counterfeit products in the Kenyan market and beyond. The product warranty, which will be rolled out across the country, is aimed at providing customers with peace of mind when purchasing MRM products.
MRM has been at the forefront of providing high-quality steel products for over 60 years and is committed to maintaining its reputation for excellence. However, the company has become increasingly concerned about the growing prevalence of substandard and counterfeit products affecting many sectors in Kenya.
MRM’s warranty will apply across all its manufactured products. The warranty covers manufacturing defects that can affect the performance of the products. It will be honored by the company’s authorized dealers and distributors. In addition, customers can verify the authenticity of MRM products by checking the unique features appearing on the products such as the inkjet print, the MRM embossing mark and the brand logo.
Speaking at the launch event, MRM CEO Mr. Manish Mehra, said, “At Mabati Rolling Mills, we take pride in providing high-quality steel products to our customers. We are committed to maintaining our reputation for excellence, and this warranty initiative is just one of the ways we are demonstrating that commitment. We want our customers to have full trust and confidence when purchasing our building solutions, and this warranty is our assurance of the quality and authenticity of our brand.”
“We get very concerned when we hear that customers are duped when purchasing roofing products and building solutions material because we know the dangers that these low-quality products pose to the customers in the long term. As a company, we aim to always champion the quality and durability of our products, and our warranty initiative is a testament to our commitment to providing exceptional value to our consumers,” he added.
The Principal Secretary State Department of Industry, Dr. Juma Mukhwana, commended the effort by MRM in bringing this conversation to the fore and urged other key stakeholders and regulatory bodies present at the event to be more vigilant in their efforts to mitigate this industry-large challenge and further enforce stringent control measures in combating this fight.
“All industry players must come together to address this issue that brings about the critical challenge that the industry continues to face. We definitely have a standard for what we are producing and the solution to this problem lies with each one of us. The government has put together a team that will look into the ease of manufacturing in an effort to make it seamless for the manufacturers to conduct business in the Kenyan market,” he said while speaking during the event.
