DOOSAN Construction Equipment, a leader in heavy machinery, has rebranded and will now be known as Develon.
The evolution marks a significant milestone in the company’s history, conveying the brand’s commitment to ‘Develop Onward’, bringing in innovative solutions through technological transformation and the development of exceptional equipment and services to customers.
The launch event showcased the unveiling of the Develon brand and its future-forward vision for the construction industry.
Speaking at the rebrand event, the General Manager of Car & General Trading Limited, Srinivas Devarakonda, stated: “Our transformation into Develon represents a bold step towards the future. This rebranding isn’t just about a new name; it’s about embracing innovation, sustainability, and an unwavering commitment to our customers’ success.”
“As the appointed sole distributors of Develon equipment in Kenya, we (Car & General Trading Limited} assure our customers that in spite of the rebrand, its core values and expertise stay true to providing the best-in-class construction equipment. The new name is global and will be applied on all new equipment and dealerships,” Srinivas explained.
Car & General Trading Limited, a subsidiary of Car & General Kenya PLC, a company listed on the Nairobi Securities Exchange since 1950 is the dealer of DEVELON equipment in East Africa since 2013, and holds franchises for other world class products including TVS motorcycles, Cummins power generators, Piaggio three wheelers, Toyota forklifts, Kubota tractors among others.
Also at the launch, Develon’s Global Vice President, Edward Chung spoke about the Develon brand.
“Develon is under Korea’s conglomerate HD Hyundai group which is the 9th largest company in Korea. The company is growing fast as demonstrated by the growth in revenue- with 2020 as the year that the company recorded revenue of 60 billion dollars in a year,” Chung said.
Speaking on behalf of the National Construction Authority, Artchitect Nancy Milgo lauded HD Hyundai Group on the rebrand to Develon. “The National Construction Authority congratulates the move to rebrand and the promise by the brand to ‘Develop onwards’ which aligns with our strategic plan for 2025. – Capital Business
